E-commerce Performance
Overview of storefront revenue, traffic and conversion — gocciani.se
Revenue (YTD)
4 812 340 kr
▲ 14.2% YoY
Orders
18 427
▲ 9.8% YoY
Avg. Order Value
1 042 kr
▲ 4.1% YoY
Conversion Rate
2.84%
▼ 0.12 pp
Revenue by Month
Q1 2026 · thousand SEK
Oct
1240
Nov
1520
Dec
1980
Jan
1410
Feb
1620
Mar
1782
Traffic Sources
Sessions · Mar 2026
Organic Search
42 380
Direct
28 140
Paid Search
19 860
Email
12 420
Social
8 930
Referral
4 210
Device Split
Sessions & revenue share
| Device | Sessions | Conv. rate | Revenue share |
|---|---|---|---|
| Mobile | 78 214 | 2.31% | 54.2% |
| Desktop | 32 087 | 3.94% | 38.6% |
| Tablet | 6 542 | 2.02% | 7.2% |
Checkout Funnel
Last 30 days
Sessions
116 843
100%
entry
Product page views
74 218
63.5%
drop
Added to cart
21 943
18.8%
drop
Reached checkout
9 820
8.4%
drop
Completed purchase
3 318
2.84%
drop
Biggest drop-off is between cart and checkout (−55%). Consider testing an express Klarna/Swish flow.