Operations & Fulfilment
Warehouse, shipping and support
On-time dispatch
97.4%
▲ 0.6 pp
Avg. delivery time
1.8 days
▼ 0.2 d
Return rate
2.1%
▼ 0.3 pp
NPS
62
▲ 4 pts
Shipping Carriers
Split of orders · Mar 2026
| Carrier | Orders | On-time | Issue rate |
|---|---|---|---|
| PostNord | 8 420 | 96.8% | 1.4% |
| DHL | 4 210 | 98.4% | 0.9% |
| Instabox | 2 860 | 99.1% | 0.4% |
| Budbee | 1 740 | 98.7% | 0.6% |
| Bring | 620 | 94.2% | 2.1% |
Return Reasons
Last 90 days
Wrong shade / color
34%
Didn't match hair type
22%
Damaged in transit
14%
Ordered by mistake
12%
Allergic reaction
8%
Other
10%
Inventory Health
Warehouse snapshot
In stock
1 148
89.4% of active SKUs
Healthy
Low stock
82
Reorder within 14 days
Watch
Out of stock
54
Est. lost revenue 118 400 kr / week
Critical
Customer Support
Tickets · Mar 2026
Tickets
1 284
▼ 6.4%
First response
1h 42m
▼ 18m
Resolution
6h 18m
▼ 42m
CSAT
4.7 / 5
▲ 0.1