Marketing Performance
Paid + owned channels · YTD
Ad spend
612 400 kr
▲ 8.4%
ROAS
4.72×
▲ 0.31
CAC
184 kr
▼ 6.2%
Email revenue share
18.4%
▲ 2.1 pp
Channel ROAS
Last 90 days
Email / Klaviyo
72× 0.1
Google Search
58× 0.1
Meta (FB/IG)
41× 0.1
TikTok Ads
33× 0.1
Pinterest
22× 0.1
Influencer
38× 0.1
Top Campaigns
By attributed revenue
| Campaign | Spend | Revenue | ROAS |
|---|---|---|---|
| Lagerrensning Q1 | 48 200 kr | 312 400 kr | 6.48× |
| Actyva Linfa Launch | 62 800 kr | 298 100 kr | 4.75× |
| Salon Ambience always-on | 39 400 kr | 184 700 kr | 4.69× |
| Lystr Blonde – TikTok | 28 900 kr | 112 300 kr | 3.89× |
| Brand search – Google | 18 600 kr | 142 800 kr | 7.68× |
Email Program
Klaviyo · last 30 days
Subscribers
38 421
▲ 1 284 net
Open rate
42.3%
▲ 1.6 pp
Click rate
4.8%
▲ 0.3 pp
Unsubscribe
0.18%
stable
Top flow
Welcome series · 18.7% conversion · 92 400 kr this month
Top Landing Pages
Organic + paid
/brand/actyva/linfaproteica
18 420
/lagerrensning
14 210
/brand/salon-ambience
11 840
/brand/lystr
9 280
/schampo
7 420
/blogg/actyva-m-detox
4 830